DocuSign

Web Banners

Project overview

Partnered with DocuSign to drive high-volume, cost-efficient free trial sign-ups while refreshing and extending the FY19 Life Sciences campaign. The initiative focused on increasing demand for DocuSign eSignature (NewCo) and Rooms through innovative, performance-driven creative deployed across multiple media channels.

Partnered with DocuSign to drive high-volume, cost-efficient free trial sign-ups while refreshing and extending the FY19 Life Sciences campaign. The initiative focused on increasing demand for DocuSign eSignature (NewCo) and Rooms through innovative, performance-driven creative deployed across multiple media channels.

Partnered with DocuSign to drive high-volume, cost-efficient free trial sign-ups while refreshing and extending the FY19 Life Sciences campaign. The initiative focused on increasing demand for DocuSign eSignature (NewCo) and Rooms through innovative, performance-driven creative deployed across multiple media channels.

Challenge

DocuSign needed to scale trial acquisition across multiple media channels while maintaining efficiency. The campaign required a creative refresh to stay relevant and clearly communicate product value within compact banner formats.

Solution

Designed a suite of cross-channel free trial banners using people-focused imagery to create relatability and real-world context. A clean sans serif typographic system maintained clarity and trust. In addition to promoting free trials, select banners drove white paper downloads to capture leads across the funnel and support pipeline growth.

Creative Director

Jill Savini

My Role

Senior Designer

Collaborators

Richard Shan

Copywriter

Brent Bamberger

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