Collective Voice

Shop The Look

Project overview

Shop The Look is an automated Instagram DM tool that activates when users comment on a post, instantly delivering a creator’s commissionable Collective Voice Look. The product simplifies the path from inspiration to purchase, removing friction while increasing creator earnings.

Shop The Look is an automated Instagram DM tool that activates when users comment on a post, instantly delivering a creator’s commissionable Collective Voice Look. The product simplifies the path from inspiration to purchase, removing friction while increasing creator earnings.

Shop The Look is an automated Instagram DM tool that activates when users comment on a post, instantly delivering a creator’s commissionable Collective Voice Look. The product simplifies the path from inspiration to purchase, removing friction while increasing creator earnings.

Challenge

Translate a technical automation feature into a compelling, benefit-driven story that creators and brand partners could immediately understand and feel excited about.

Solution

I developed a launch visual system that positioned the tool as seamless, instant, and innovative. To signal a step forward for the platform, I reimagined our core brand icons as dimensional 3D renders, elevating familiar assets into something more tactile and dynamic. This created visual intrigue while maintaining brand equity.

Creative Director

Michelle Pais

My Role

Senior Designer

Collaborators

Shania Cheng

Copywriter

Ashley Kiely